Recently, there is a debate going on that capitalizing on Generation Z can benefit business owners for many reasons as people of this group are early adopters and digital natives. But here we first need to understand who Generation Z is? Well, Gen Z is the group of people who were born in or later than 1995. We have heard a lot about millennialism and they have been in the spotlight for quite a long. You can say that they are the heir of millennials and by 2020 they will be an account of 40% of the consumers and one-third of the population. With these numbers and future development, they are certainly attention worthy.
Businesses and companies that want to be on the frontline of the trends need to focus this group and try to understand their characteristics and needs a little more intensely. Since millennials are been focused and the most searched group to the date, businesses and mobile app marketing campaigns usually keep them in mind while launching any new product/service or app. But, the fact is Gen Z is the highly dominated and influential on social media mediums and will grow further.
They do differ in many ways and behaviors when compared to millennials. Gen Z was born in a world ruled by technology. They don’t remember playing solitaire on their desktop PC or using AOL and dial-up internet or playing video games without any extraordinary graphics, which is considered an inspiration and amazing inventions for a millennial.
This generation was raised with technology, and for them, it’s probably hard to live without their gadgets. They can easily adopt new technologies and are native to smartphones as compared to millennials. We can say that they can be branded by the way in which they used technology. They can proficiently and quickly interchange between work and play even with the multiple distractions going on. This generation is capable of multi multi-tasking.
If something doesn’t reach them fast, they might think something is wrong with it. And if they don’t feel appraised and valued enough they move on. Gen Z does expect the businesses and brands to be loyal to them, irrespective of them being loyal to the business. Imagine what a massive shift this younger generation can bring to advertising methods and mobile app marketing agencies who are constantly on their smartphones or devices and doesn’t watch live TV much.
It is now important for businesses to target Generation Z, and most reputable companies around the world are looking forward to effective ways to improve the engagement with Generation Z consumers.
Companies who are developing their own mobile applications and mobile app marketing plans to be trending, need to consider the change Gen Z is shaping in today’s culture. To be flourished in the next decade with your mobile app marketing strategy, business owners need to understand that this generation is the potential audience for any new mobile application.